In this inspiring episode, Tracy sits down with Dana Day, a Tulsa-based custom home builder, remodeler, and HGTV alum. With a background in psychology and art, Dana shares how she carved a unique path into the male-dominated construction industry—and how creativity, grit, and heart have shaped both her work and her life.
Dana opens up about her experience as the only woman featured on HGTV’s Build It Forward, the realities of running a remodeling business, and the lessons she’s learned about setting expectations and maintaining accountability. But the conversation goes far deeper than blueprints and budgets. Dana reveals how devastating personal loss, financial setbacks, and moments of reinvention taught her the value of resilience, vulnerability, and the healing power of storytelling.
Together, Tracy and Dana explore how purpose can rise from pain—and how creativity and compassion can build more than just homes.
Key Takeaways:
- Resilience is something you build—like a house—one intentional step at a time.
- Vulnerability isn’t weakness—it’s a bridge to connection and healing.
- Women can (and do) thrive in male-dominated spaces, especially when they show up authentically.
- Realistic expectations are the foundation of any successful project—professional or personal.
Chapters
00:00 Introduction to Dana Day
02:15 Dana’s Journey into Building
05:02 Challenges in the Remodeling Industry
07:58 The HGTV Experience
10:40 Navigating a Male-Dominated Field
13:32 Personal Shifts and Life Challenges
25:05 Overcoming Adversity: A Journey of Resilience
28:57 The Power of Perseverance and Stress Management
35:01 Creative Expression and Future Aspirations
35:53 The Impact of Vulnerability and Sharing Stories
Guest Bio
Dana Day has been exceeding homeowner’s expectations for over 20 years as a builder / designer / remodeler in the Tulsa area. Her commitment to excellence becomes obvious when you step into one of Dana’s homes and see her attention to detail, “wow” factors and quality. Dana exemplifies luxurious design with practical consideration. She elevates your home with personalized features you never knew you wanted. Her homes deliver a livable luxury that you do not want to live without.
Dana understands how overwhelming building or remodeling a home can be. With her design expertise, she assists with every design decision from concept to creation, which contributes to staying on budget and on time. Dana’s commitment to quality craftsmanship, flow of the home, and unique designs, surpasses her clients expectations.
Connect with Dana
