Raw Stories.
Real Leadership.
Radical Transformation.

Tracy Spears doesn’t just give a keynote, she delivers an experience that sticks with you long after the standing ovation. With unfiltered honesty, laugh-out-loud humor, and jaw-dropping storytelling, Tracy invites audiences to stop performing, start telling the truth, and lead from a place of bold authenticity.

From corporate boardrooms to national stages, Tracy has inspired thousands of leaders to tell their truth, lead stronger, and live more intentionally. Whether she’s speaking to executive teams, emerging leaders, or entire organizations, her message is always the same: you have the power to curate your personal ecosystem starting today.

Featured Keynote: Trailer Park UniversityTM

Where Leadership Gets Real

Tracy Spears didn’t go to Harvard. She didn’t go to Yale. She learned everything she needs to know about leadership growing up in a trailer park. As a former D1 college athlete playing softball at the University of Oklahoma, Tracy knows what it’s like to work hard. She climbed the ranks of corporate America working as an executive for 28 years. She wrote best-selling leadership books.

Then she got fired out of nowhere.

And everything changed.

In this unforgettable keynote, Tracy shares the deeply personal stories behind her Trailer Park UniversityTM framework, a 10-part journey through the hard-earned lessons of inclusion, delegation, gratitude, resilience, and truth. It’s real, raw, and radically honest.

With her signature warmth and laugh-out-loud moments, she teaches how to:

  • Reframe failure and setbacks as powerful pivot points
  • Delegate with influence, not guilt
  • Lead with truth, even when it’s messy
  • Build a personal ecosystem that supports your leadership
  • Stop hiding the parts of you that make you powerful

This keynote isn’t just inspiring, it’s activating. Audiences leave with a fire inside them, practical tools in their hands, permission to step into who they really are and curate their personal ecosystem.

What Audiences Say

“Tracy Spears is a phenomenal speaker and executive coach. Her materials, particularly on temperament type-casting, are innovative and engaging. I have seen Tracy conduct her workshop three times and each time, I learn a new fact about myself and my colleagues. Attending Tracy’s workshop should be a prerequisite for any professional or manager who works with teams. Tracy will arm you with tools to help you manage up or down, and most importantly, manage yourself.”

-Jean Kuei, Partner, Pillsbury Winthrop Shaw Pittman LLP

“Tracy’s sessions stand out because she gives practical answers to complex questions, balancing telling it like it is with genuine empathy. She brings a brilliant perspective to this population of growing leaders, especially at this moment in time when it feels like leaders are being asked to be—somehow—both more results-oriented and more empathetic. Many are leading teams through pandemic fatigue or strategic and organizational changes.”

-Adele Poole, Eastman Chemical Company

“Tracy does an outstanding job of providing insights and practical application of those insights for leaders in the workplace. Current and future leaders should find her knowledge and information as a valuable resource tool in their quest to be better leaders.”

-Mark Dobosz, Executive Director, National Creditors Bar Association

“Using Tracy Spears to lead us through a board engagement process was the best thing we have done for the Tulsa Historical Society & Museum in years. Not only did we assess whether we had the right committees doing the right things, our board members left the four-hour session committed to doing specific tasks. Accountability is the next step and we will be able to celebrate board accomplishments by the end of the year.”

-Michelle Place, Executive Director, Tulsa Historical Society & Museum

“Each year the Tulsa State Fair strives to increase customer service and provide the best, family friendly environment for our guests. The leadership training with Tracy Spears provided our team with additional knowledge, perspective and skills for their toolbox. Tracy has a spark that can ignite any team member, and bring it to what is relevant in the circumstance. Without a doubt, Tracy is impactful, and her passion for leadership should be part of your next training.”

-Amanda Blair, CEO, Expo Square

Workshops & Custom Sessions

Need something deeper than a keynote? Tracy also leads breakout sessions, leadership retreats, and full-day workshops based on the Trailer Park UniversityTM curriculum and her best-selling books.

Topics include:

  • Trailer Park University
  • Temperaments and Teamwork
  • Strategies to Level Up Your Leadership
  • *Custom Keynotes Available

Book Tracy

If you’re looking for a speaker who’s not afraid to go there, who brings heart, humor and real talk, who will challenge your audience while making them feel completely seen, then Tracy Spears is your person.

She’s showing up with the truth.

Let’s make your event unforgettable.

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Book Tracy by filling out the form below for availability and speaking fees.

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